The Voice & Visibility Blueprint
The words that move people & the plan to reach them. Time to stop being the best kept secret.
There's no one-size-fits-all approach here. We find out how you naturally communicate and want to show up first — then build the plan around that. Because a plan that isn't built around you is one you'll either never use — or makes you sound just like everyone else.
You're an expert at what you do. Expressing the value of that, and showing up for it, is another thing altogether.
The Voice & Visibility Blueprint ™️
You know your work makes a difference to your clients. But explaining it to others — in a way that attracts your ideal clients and shows up in AI searches? That’s the (really big) piece that’s missing. So what is the Blueprint?
Not a course. Not a template. A practical visibility strategy built around YOU.
The Voice & Visibility Blueprint is a one-to-one working process. We start with you — your work, the people you help, why it matters, how you talk about it and what’s getting in your way. Then we build from there.
Together we clarify:
- what you do and who it’s actually for (in words specific enough to attract the right people)
- why it matters and what makes your approach different
- how you naturally communicate — and which visibility approaches will feel sustainable vs draining for you
- where to show up and what to say when you get there
You won’t leave with a generic brand guide. You’ll leave with a clear message that sounds like you — and a practical visibility plan built around how you work.
Everyone leaves with the foundations. Where we focus next depends on you.
The Foundations:
- Who you help, what you do, why it matters
- Written in your words — not a template
- Works across your website, LinkedIn, content and conversations
Your Visibility Style Profile
- How you naturally communicate — tone, themes, style
- What to do and what to stop forcing
- Includes a tailored AI prompt so your content keeps sounding like you
LinkedIn Recommendations
- Headline and About section rewritten
- Matched to what people already say about you in the room
- Optimised to show up in AI search
Content Starter
- First ideas and angles ready to go
- No blank page, no guessing
- Already built around your message and your clients
Your Investment $1350AUD
This includes:
- Two 60-minute sessions (with more if needed)
- Your full deliverables pack (Brand Message Guide, Visibility Plan, LinkedIn Recommendations, Content Starter, AI Prompt Kit, tailored recommendations)
- WhatsApp support throughout the month
- Everything we build, in a format you can keep using when you need it
Working with a team? The Blueprint can be run for two to three people together — great for founders who want their team visible, or partnerships who need a shared message. From $2,500 for up to three people.
A note on the price: I’m currently taking on a small number of clients at this introductory rate to build out case studies and results. When those are in place, the price goes up. If this has been on your radar — now is the right time.
Interested? It all starts with a quick call. Book one below:
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ABOUT
Jenny de Lacy
Jenny is a Brand Message & Visibility Strategist, educator and speaker with 30 years’ experience helping people clarify their ideas, communicate their value, and turn expertise into business outcomes.
She works with solo business owners, founders and service-based experts to get clear on what they want to be known for — then turn that message into content, conversations and visibility actions that attract the right people.
Through Talking Digital, Jenny helps clients move beyond generic marketing advice, overthinking, and AI-generated sameness. Her work focuses on the human underneath the message: the person you want to reach, the problem they care about, and the words that help them understand why your work matters.
Jenny has built her own brand by simplifying the messy parts of visibility, sharpening message clarity, and helping business owners share what they do with more confidence, consistency and practical momentum — without the guesswork and self-doubt.
